Workshops

John McLachlan presents

Participants working on the small-group poster exercise during the small group exercise.

This workshop has been designed with the artist, arts presenter or small arts organization in mind. Whether you’re preparing to announce a new show, designing a brochure to sell your season, or working with a designer on graphics for your website, you’ll discover solid techniques you can use right away in your own projects that will make your communication pieces stand out.

Communication by Design is a workshop that shows “before and after” examples and what steps you can take to vastly improve your graphic design skills. First you will look at four basic principles that are easy to implement whether you are creating communications yourself or for when you’re working with a designer. This is followed by an overview and explanation of the use of typefaces, fonts (and even punctuation!).

This workshop is not about computers, specific software or whether you have any experience with graphic design for print or web. It’s about improving your visual skills and making your communications more effective.

Engaging, fun and interactive.

Communication by Design has been presented numerous times at arts conferences in BC (Pacific Contact, Arts Summits in Prince Rupert and Smithers), and in Banff and Red Deer at Alberta Showcase and in Washington State.

"Mini-Me" slides from the workshop

Presenting the Workshop
The workshop can be customized for various settings but a maximum of about 25 people is ideal. A data-projector and screen is required. Set up can be either theatre-style or classroom-style.

The full-workshop requires 2.5 – 3 hours. A condensed version that covers the key concepts in a quick-fire delivery is also available.

Contact John McLachlan to discuss booking the workshop and for more details on cost.