Why is it like that? How we arrive at a design.
March 4, 2010
“Why is it like that and not like this?” Jonathon Ive – Apple
This video about the design of Apple’s unibody laptops is so apropos about any kind of design that it’s well worth the six minutes it takes to watch it.
We so often look at a finished design on a page and say, “of course that’s how it should be,” but when we sit down at an empty page, we feel so lost as to how take all the pieces and put them together.
Listen to what Jonathan Ive says about designing and think about it the next time you are designing a printed page or a website.
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