TYPE TIP: Contrast of Structure
February 23, 2010
In the ongoing series on how to employ contrast when using type, I will look at Contrast of Structure today.
Contrast of structure is a very easy tool to use when using type. It refers to the structure of the letters themselves. Mixing type with different structure is the objective.
The best example of this is when you use a san serif face for a heading and a serif face for the body copy / text below it.
Give this is a try in your own projects. Try adding other types of contrast as well such as using a very bold typeface against a lighter face of a different structure, or a larger typeface of one structure with a smaller face of another. Below is an example of what I mean.
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