TIP: Alignment in Graphic Design
Alignment in graphic design is a very simple principle that can make a big difference to how a page looks. Being intentional about where you place things on a page can change its overall feel.
In the business card example below, the “before” image shows none of the components of the page in alignment. They are all spread out with different left and right justifications and the baselines of text are different.
The “after” image shows one option for alignment: centre-aligned. Centre alignment is a more formal way to align things, but in this case, it matches the historical topic of the card.
Another option however, could be to align it as right justified like this:
Though there is no visible line running down the right-hand side, your eye fills in one and gives a lot of strength to the card.
Try playing with different alignments, but try to be consistent.
